Introduction: Why Saudi Arabia is the market to watch
The fitness market size in Saudi Arabia has never been more exciting. Fueled by Vision 2030, lifestyle changes, and strong consumer demand, the sector is booming. The country is embracing healthier living, and fitness clubs, gyms, and boutique studios are expanding at record speed.
This momentum is not just about more people joining gyms. It is also about the rapid growth of equipment demand, dealer appointments, and international franchise interest. For fitness equipment manufacturers, this is the perfect time to enter the Saudi market.
Fitness market size in Saudi Arabia today
The Saudi health and fitness club market reached USD 1.15 billion in 2024 according to IMARC. It is projected to more than double to USD 2.67 billion by 2033, growing at an impressive 9.8 percent CAGR.
Other analysts, such as Mordor Intelligence, estimate the market at USD 1.56 billion in 2025, with projections to USD 2.71 billion by 2030, highlighting even stronger growth.
This means one thing: whichever report you choose, the Saudi fitness industry is growing rapidly.
Fitness equipment demand is accelerating
The gym equipment market in Saudi Arabia is valued at USD 104 million in 2024, and it is expanding at double-digit growth rates.
Cardio machines, strength equipment, and especially connected or smart fitness devices are driving new demand. Deep Market Insights reports that connected fitness equipment is experiencing extremely high growth rates, as Saudi consumers adopt digital fitness solutions at home and in clubs.
For equipment manufacturers, this signals an immediate need to secure local distribution and exclusive dealers.
Health club chains are expanding
The Saudi market is not only about equipment. Homegrown operators and international chains are racing to open clubs.
- GymNation, a leading GCC operator, sold 12,000 memberships in less than 72 hours before opening in Saudi Arabia. Source Link
- International players like PureGym and Xponential Fitness are also moving in, many through master franchise agreements. Source Link
This expansion creates a multiplier effect for manufacturers. More clubs mean more equipment sales, dealer partnerships, and after-sales service opportunities.
Exclusive dealership opportunities in Saudi Arabia
Fitness equipment manufacturers are increasingly seeking strong, reliable dealers in Saudi Arabia. The reasons are clear:
- Market complexity: The Kingdom has unique regulatory, cultural, and logistical considerations.
- Brand protection: Exclusive dealers help safeguard product reputation and provide consistent service.
- High-value contracts: Clubs purchase in bulk, making dealer partnerships critical for long-term success.
Identifying and appointing the right dealers, manufacturers can capture this growth quickly and sustainably.
FIBO Arabia 2025: A historic first for Saudi Arabia
The global fitness industry will turn its eyes to Riyadh from 1 to 3 October 2025. FIBO Arabia, part of the world’s leading fitness trade show portfolio, will take place at Riyadh Front Exhibition and Conference Center.
This is the first FIBO ever held outside Cologne, Germany. Its launch in Saudi Arabia highlights the strategic importance of the Kingdom. For manufacturers, it is the perfect platform to showcase equipment, meet dealers, and explore partnerships.
Opportunities for fitness equipment manufacturers
Saudi Arabia offers an unmatched opportunity for manufacturers who act quickly. Key drivers include:
- Rising gym memberships among both men and women.
- Government support through Vision 2030 and the Quality of Life Program.
- High disposable incomes and willingness to invest in health.
- Demand for premium and connected fitness solutions.
- Rapid expansion of both homegrown and global health club brands.
The winners in this market will be those who secure strong dealership networks and optimize sales execution.
How LaCarene Consulting and Services can help
At LaCarene Consulting, we specialize in helping Spa, wellness and fitness equipment manufacturers enter and succeed in the Saudi market.
Services We Provide for Fitness Manufactureres:
- Dealer Appointment Service: We identify, evaluate, and appoint exclusive dealers who match your brand values and business objectives.
- KeyAccount Sales Support: We help you sell directly to large health club chains, universities, government entities, and corporate buyers.
- Market Entry Consulting: We guide you through regulations, cultural insights, and strategic positioning to ensure smooth market penetration.
Our expertise and local knowledge make us the ideal partner for manufacturers looking to grow in Saudi Arabia.
👉 Contact us today at to discuss how we can support your market expansion.
Frequently Asked Questions
1. What is the fitness market size in Saudi Arabia in 2025?
The market is estimated at around USD 1.56 billion in 2025, with strong growth expected over the next decade.
2. How fast is the Saudi fitness equipment market growing?
The equipment market is worth USD 104 million in 2024 and growing at double-digit CAGR, especially in connected fitness.
3. Why are international fitness club chains entering Saudi Arabia?
Global chains are expanding due to strong consumer demand, Vision 2030 reforms, and lucrative master franchise opportunities.
4. Why do manufacturers need exclusive dealers in Saudi Arabia?
Exclusive dealers ensure brand protection, local compliance, after-sales service, and effective distribution.
5. What makes FIBO Arabia 2025 significant?
It is the first FIBO exhibition ever outside Germany, positioning Saudi Arabia as a regional fitness hub.
6. How can LaCarene Consulting support equipment manufacturers?
We provide dealer appointment services, key account sales support, and market entry consulting tailored to your brand.
Conclusion: Act now to secure your share of Saudi Arabia’s fitness boom
The fitness market size in Saudi Arabia is growing faster than ever. Equipment demand, health club expansion, and global attention from events like FIBO Arabia make this the right time to invest.
Manufacturers who act now can capture long-term growth through strong dealerships and targeted sales strategies. At LaCarene Consulting, we have the expertise to guide you every step of the way.
👉 Visit our Website to learn more and contact us for a consultation.
References
- IMARC: Saudi Arabia Health & Fitness Club Market Report
- Mordor Intelligence: Saudi Fitness Market Forecast
- IMARC: Saudi Arabia Gym Equipment Market Report
- Cognitive Market Research: Middle East & Africa Fitness Equipment Market
- Deep Market Insights: Connected Fitness Equipment Growth
- FIBO: FIBO Arabia 2025 Exhibition Details
- GymNation Expansion in Saudi Arabia
- PureGym and Master Franchise Moves in KSA
- Vision 2030 Quality of Life Program
- Saudi Arabia Functional Fitness Equipment Market Insights
- Saudi Arabia Sports Sector holds SAR 32B Market Value
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About the Author
Jonathan D. Rodrigues is a global sales and marketing consultant with over 30 years of hands-on experience in the fitness and wellness industry. He has worked with leading equipment manufacturers and distributors across 20+ countries, helping brands expand their international presence and build strong dealer networks. Jonathan is the founder of LaCarene Consulting & Services, where he supports fitness and sports equipment companies in setting up and managing distribution networks in 120+ markets worldwide.
👉 Connect with Jonathan on LinkedIn
