Global Trade

The global fitness equipment market is entering a decisive growth phase between 2025 and 2030. This article explores market trends, regional opportunities, and why distribution strategy is critical for fitness brands planning international expansion.

Many SMEs know wellness matters but struggle to implement it without adding pressure to already stretched teams. This article explores how to build a focused, operationally aligned wellness strategy that supports execution, capacity, and long-term growth.

Wellness has become one of the most attractive growth opportunities for modern brands. But when treated as a superficial extension rather than a disciplined strategy, it can quietly erode trust, margins, and brand clarity. This article explores the hidden risks of wellness expansion and what growing fitness and wellness companies must get right to scale sustainably.

Wellness is no longer confined to gyms or beauty counters. It has become a strategic layer shaping how global brands design products, build ecosystems, and deepen long-term customer relevance across industries. Read More…

A practical, expert-built guide to assessing whether a boutique fitness studio can succeed in any 3 km catchment. Ideal for landlords, investors, and founders who want a fast but reliable snapshot of demand, demographics, saturation, and commercial potential.

Discover why international sports and fitness franchises are rapidly expanding across the GCC. Learn what drives growth in Saudi Arabia, UAE, Qatar, and Kuwait, plus insider insights on franchising models, market readiness, investment trends, and entry strategies